Management Consulting for
Communications and Public Affairs


Ursula Fraefel & Partner is an owner-managed consultancy specialising in the areas of political positioning and campaigns, change communication and reputation management.

Ursula Fraefel is the owner of the agency. She has many years of leadership and management experience. From 2010 to 2014, she was Head of Communications & Campaigns at economiesuisse, where she worked on successful national referendum campaigns including the revision of unemployment insurance, the Tax Initiative, the Holiday Initiative, the State Treaty Initiative and the 1:12 Initiative. Prior to that, Ursula Fraefel was editor in chief at Tamedia for the Thurgauer Zeitung, where she led an editorial staff of 50. She succeeded in stabilising circulation and effecting necessary savings with a relaunch. Ursula Fraefel gained her agency experience as a consultant at Burson-Marsteller and Farner, having started her career as a cultural journalist at the Neue Zürcher Zeitung. She holds a Master of Arts from the University of Zurich, an MBA from the University of St. Gallen, and is a graduate of the Swiss Board School for Corporate Governance. 

Partnering Ursula Fraefel is Brandpulse, an agency founded in 2003. It is one of Switzerland's leading branding agencies, with expertise in brand strategy consulting, brand design, 3D design and digital branding.

This partnership aspires to offering brand communications, corporate communications and public affairs consulting from a single source. We lend professional support to our clients' brand communication activities. Our brand strategy expertise is also available to clients in corporate communications and public affairs.